Customer Snapshot
- Location: Janesville, WI
- Ticket types: 6
Pistons and Props is a two-day event in Janesville, Wisconsin, that brings together classic car enthusiasts and aviation aficionados. Showcasing an impressive lineup of classic cars and iconic aircraft, including the B-25 and BT-13, the event offers an unforgettable experience for visitors of all ages.
Beyond the automotive and aviation highlights, Pistons and Props features a variety of family-friendly activities such as an aircraft building station, inflatable bounce houses, live music, and dancing. Local food vendors are on-site, offering a delicious selection of food and drinks to attendees.
Though the event is educational and entertaining for those who attend, the main goal of the event is to raise funds for Propel forward. With this year being their inaugural event, they wanted to do everything possible to make it a success.
Website for the Win
One primary concern for the Pistons and Props team was the ability to sell tickets online. They knew it was necessary to increase their reach and make logistics simpler for the event. Using TicketSignup’s Website Builder, they created something special.
The Pistons and Props website has a beautiful design that effectively showcases the event’s offerings. By utilizing TicketSignup’s cards component, the homepage is user-friendly and highlights the various activities and events, making it easy for visitors to explore specific interests.
Each card on the homepage links to dedicated pages for each event, providing in-depth information and creating a comprehensive resource for attendees. They also created additional pages for things like lodging options and frequently asked questions, enhancing the overall user experience.
The website also effectively leverages the sponsor function to showcase supporting businesses, while a pop-up window captures visitor contact information for future event promotions and follow-ups. Rich media elements, including embedded YouTube videos, provide engaging content about the event’s music and aircraft, further enticing potential attendees.
Best of all, when someone searches for “Pistons and props” on Google, their event page is 2nd in the search results. All TicketSignup sites are optimized for search out-of-box, making events more visible to the public.
Ticket Variety
With so many different offerings at the event, and a wide array of attendees, having multiple ticket options was a must have. They offered age-based ticket pricing, making the event more affordable for families. In addition to general admission, attendees could purchase tickets for special add-ons, such as photo opportunities with their car and historic planes.
All of this is super simple to do with TicketSignup. You can choose to add different ticket types during the initial set up, or after-the-fact, through the tickets section of your main event dashboard.
They were also able to set ticket caps for car show registrations. This was important because they had limited spots, and ensured they didn’t oversell. Along with those, they also created a VIP ticket option for those who wanted more of a white glove experience at the event. Having those options means attendees can curate the experience they want, helping them have a positive experience and be more willing to attend future events.
Keeping in touch
To maximize attendance, Pistons and Props utilizes TicketSignup’s email tool to encourage sign-ups in the days leading up to the event. Conveniently integrated donation and registration buttons within the emails drive conversions, with a remarkable 17% of transactions originating from this channel.
The website pop-up captures contact information and adds it to an email list for targeted communication. TicketSignup’s email analytics provide valuable data on open rates and clicks, enabling the event organizers to refine their email campaigns for future events.
Moving forward
Pistons and Props is a dynamic event that seamlessly blends classic cars and iconic aircraft, offering a thrilling experience for visitors of all ages. With a diverse lineup of activities, from airshows and car displays to live music and family-friendly entertainment, the event caters to a wide audience.
We’re thrilled TicketSignup was able to play a supporting role for this wonderful event and look forward to many more years working together. If you’re ready to set up your own event, you can get started for free here.