There is a new option for the Individual Tickets Report to show store purchases in separate columns. By default when you view the Individual Tickets Report, store purchases are consolidated in a single column:
Now you can select a new option from Edit Columns: Store Items (Column Per Item).
This separates the store purchases into individual columns, making it easy for events with a lot of store options to view which items are associated with tickets.
The export is also easy to understand. Rather than displaying quantities purchased per variant, the store purchases are summarized in columns.