Email Should be Free

Email is a crucial part of a modern strategy for marketing your event. In 2022, 13% of transactions on our platform came directly from our email marketing platform. For events with strong email strategies, we’ve seen that as high as 25% of purchases from email. Despite this, negotiating email platforms can be so challenging and expensive that many events don’t maximize the value of email.

As we found in 2022, it’s not uncommon for major email platforms to cost an organization anywhere from $200 to $7,200+ per year – and even more for events with large contact lists. For events organizations, that cost adds up fast.

500 Million+ Emails Sent in 2023

13% of 2022 Transactions Came from Email

Why Email Should be Free for Events

There is a simple reason why companies charge for email: it costs money to develop and maintain an email system, as well as to send email communications. Companies that sell only email have to charge for email to pay for the development of their product. And many companies that include email as a part of a broader suite of technology (like ticketing) also opt to charge customers for email to pay for that portion their costs.

At TicketSignup, developing and maintaining an email platform and sending emails on your behalf also costs us money. However, we think it’s worth the cost to help our customers maximize revenue.

Why? Our main source of revenue comes from the processing fees typically paid by your ticket purchasers. That means our goal is aligned with yours: we both want you to sell more tickets. When a ticketing company like Eventbrite charges you for sending emails (or for sending more emails), the result is to discourage you from promoting your event to the best of your ability.

We know email works as a marketing tool. Therefore, we want you to send more emails and sell more tickets.

Free email for events means:

More Ticket Sales: No limitations** to email marketing sends to re-connect with previous attendees and reach potential first-time attendees.
A Seamless Event Experience: No hindrance to emailing event logistics to your ticket purchasers, as many times as you need to make sure they are prepared

**The one limitation to email should always be common sense! Spamming people with excessive emails just leads to unsubscribes and poor delivery rates.

Free AND Unlimited Email

Another common email option in the events industry is to include free email – with limitations. In this case, the platform limits the number of contacts you can upload or the number of emails you can send within a specific time period (or both). While this volume-based model makes sense for some industries, it’s not a good fit for the events industry.

Events can be large, with limited marketing periods. If you have a marketing list of 50,000 people who previously attended your Halloween Haunt, you want to make sure you email all of them. But you don’t need to email all of them every week – you need to email all of them a few times in the leadup to your event. Uneven marketing schedules means paying paying for unused services during the off season.

The Benefits of Integrated Email

While saving money is a great motivator to move your email to TicketSignup, it’s not the only reason. TicketSignup email is tied directly to your event data, meaning:

Your attendee lists are automatically populated, making it easy for you to send emails to current and past attendees with up-to-the-second accuracy (even when you pre-schedule the send).
Default repla cement tags make it simple for you to include personal information from your system lists, such as the attendees name, their QR code for check-in, and details of their ticket.
Easy access to data across all your events, including purchaser lists, email templates, and images.