As those who host events on their farms know, ticket sales for admission are only one part of the revenue. There’s also the additional purchases visitors make for things like food and on-site activities. Though getting people out to an event in the first place is no small task, the real value is when you get people coming back time and time again.
One of the best things you can do to encourage repeat visits is by selling season passes.
Why should farms sell season passes?
As mentioned above, a good chunk of revenue for farms often comes from additional add-ons while attending events. Season passes also generate more upfront revenue, which can be helpful for investing in events later in the season.
When someone buys a season pass they’re generally more likely to visit your farm multiple times throughout the year. Knowing that they’ve already paid for it means they can come to an event without incurring more costs, which is attractive.
On the other side of the coin, knowing they made the investment in a season pass will likely encourage them to come so they feel they got the most value possible from their purchase.
Selling season passes to your farm
If you’re a TicketSignup user there are a couple ways you can sell season passes to your farm:
- Online
- Onsite
Below we cover how you can accomplish both.
Online
The convenience and accessibility of online makes it a great place for selling season passes for your farm. TicketSignup offers a number of free website options, and there’s one we think is particularly well-suited for selling season passes: Memberships websites.
Our membership websites are standalone websites that aren’t tied to a specific event. Since a season pass is essentially a membership to your farm, it aligns really well with the membership website’s functionality.
It offers the unique capability to sell passes for predetermined spans of time. For example, you could create a membership that goes for a calendar year, one that runs for 5 months, or whatever amount of time you like.
You can also offer different levels of membership, tying different benefits to each. And, if you want to have events separate from memberships, you can offer member discounts or even create member-only events.
If you’re curious to learn more about setting up a membership website, we have a detailed walkthrough here.
Membership websites also offer the ability to create an online store where you could sell additional items. For example, if you have merchandise like t-shirts, or u-pick passes, you could sell them in the store. You can even create bundles where you pair a membership with an item, creating even more possibilities.
To learn more about setting up a membership website store, and all the features they offer, check out this article.
Onsite
Selling a season pass is often easier to do right after someone’s had a great experience at your farm. To capitalize on this, having an onsite option for season passes is useful. You can create a QR code for your Memberships website – we suggest using a free site like QR Code Generator to make it. After you make the QR code you can put it on signs around your farm. Visitors can scan the code, then purchase a membership directly from their mobile device.
All TicketSignup websites are optimized for mobile, making purchasing a membership from a phone or tablet really easy to do. Since customers are making the purchase themselves you also save on things like credit card processing fees, which you’d likely need to pay if selling memberships from your own point-of-sale system.
A fruitful season
Season passes are a great way to keep customers coming back, and help them develop deeper bonds with your farm. TicketSignup gives farms a number of ways they can sell season passes that are convenient for both them and their customers. Creating a bright future for everyone involved.
If you’re ready to get started you can create a TicketSignup Membership Website here.