Skijoring is where winter adrenaline meets Western grit. Skiers are pulled by horse-and-rider teams through a fast-paced course of jumps, gates, and obstacles. It’s a sport that fuses Colorado’s alpine tradition with its cowboy roots, creating a one-of-a-kind spectacle on snow.
Estes Park Skijor is one of the country’s premier skijoring events, drawing crowds and competitors from across the region. It’s organized and timed by Running Wild Events. In 2025, the event used TicketSignup to power online ticket sales, streamline operations, and raise money for local scholarships. They sold over 6,000 tickets and made a big impact on the community.
6,000+ Tickets Sold and Sales Insights That Drive Revenue
Estes Park Skijor offered both single-day and weekend passes, selling over 6,000 tickets through TicketSignup. With built-in reports like the Ticket Purchase Heatmap, organizers saw where attendees were traveling from. The heatmap provided valuable insights and data they shared with local sponsors to showcase the event’s impact on tourism and the local economy.
TicketSignup’s Date of Purchase report also helped the team understand buying patterns and prepare accordingly. Early online sales brought in cash flow ahead of the event and boosted awareness of the event. They also used dynamic pricing, increasing ticket prices for day-of sales to drive urgency and maximize revenue.
$2,500 Raised for Local Scholarships
TicketSignup helped Estes Park Skijor raise $2,500 in donations for Estes Park Western Heritage, which provides scholarships to local students. With a soft ask integrated into the ticket purchase path and a standalone donation option on their website, it was easy for attendees to give back.
Fast, Simple CheckIn with the Mobile App
The TicketSignup CheckIn App made onsite entry quick and seamless. Event volunteers scanned thousands of tickets, dramatically reducing wait times and lines. The app works offline, syncing scanned tickets as soon as it has a moment of connectivity. TicketSignup’s 15+ years working with tens of thousands outdoor events, including the 2024 World XC Ski Championships, means the Ticket App works in any weather or connectivity conditions. Staff could check people in by name or QR code, which allowed the team to scan upwards of 250 tickets every ten minutes.
It wasn’t just CheckIn that TicketSignup helped with. Estes Park Skijor also checked in riders and skiers. Running Wild Events was able to time and score the races with RaceDay Scoring.
Free Tools to Market the Event and Keep Attendees Informed
Estes Park Skijor took advantage of TicketSignup’s free, fully branded website to showcase ticket options, event details, sponsor promotions, and special weekend offers, all in one place. Plus, TicketSignup automatically collects, calculates, and remits sales tax for the event. In addition, all ticket pricing displays are compliant with Fee Transparency Laws. Leading up to the event, organizers used TicketSignup free and integrated Email Marketing to send important updates to ticket purchasers, including QR codes, ticket info, and FAQs. With thousands of attendee emails now in their system, the team is set to promote future events without paying for third-party email tools.
