Email has become one of the most powerful tools across our platform — helping events communicate more efficiently, creatively, and effectively with their participants. From pre-event reminders and fundraising updates to ticket confirmations and member newsletters, customers are using email marketing in innovative ways to drive engagement, streamline logistics, and boost revenue.
In this blog we’ll highlighting standout examples from ticket events, races, peer-to-peer fundraising, memberships, and organizations. Each example showcases different ways to take advantage of TicketSignup’s free design tools, audience segmentation, automation, and personalization. Whether you’re looking for inspiration for your next pre-event email or ideas to re-engage participants, these examples show how easy it is to create impactful, branded communication with Email.
Ticket Events
BYOB Holiday Lights Trolley
With over 13,000 tickets sold, BYOB Holiday Lights Trolley relies on email marketing for high-volume communication. Their fun subject lines and coupon campaigns drive excitement, while custom email templates save time, and pre-event emails — sent automatically 7 and 1 day out — include ticket QR codes and purchase summaries. They even use post-event feedback emails with simple Google Form CTAs to collect valuable insights.
Wisconsin Art of Cheese Festival
The Wisconsin Art of Cheese Festival shows how easy it is to customize emails for multi-session events. They send differentiated pre-event emails by session and follow-up messages after purchase, creating a curated experience that helps attendees stay organized while promoting other sessions.
Races
Fox Cities Marathon
Fox Cities Marathon uses Email V2 to reach multiple audiences – past participants, current registrants, and volunteers – using custom and default lists. Their emails take advantage of flexible list combinations, robust design options, and delivery scheduling to keep communication organized and professional. The result is a polished, personalized experience that makes every recipient feel part of the event community.
Salt Lake City Marathon
Salt Lake City Marathon exemplifies strategic repetition and smart automation. They send their athlete guide multiple times leading up to race week and use custom lists to share specific updates like deferral deadlines or store purchases. Automated reminders for incomplete registrations and referral follow-ups helped them achieve a 9% referral rate (above average), while a simple discount email generated over $4,000 in revenue — all through Email V2.
Peer-to-Peer Fundraising
Pedal the Cause
Pedal the Cause uses Email V2 for event-specific communication, like pre-ride emails with QR codes, barcodes, and an unfortunate event cancellation. Their “Taste the Cause” email integrates fundraising reminders and real-time totals with , creating a seamless blend of logistics and motivation. They even tested replacement tags functionality with live data to fine-tune their strategy for future campaigns.
Cycle of Hope
Cycle of Hope demonstrates how automation can elevate donor engagement. Their registration follow-up emails introduce a fundraising coach and include step-by-step tutorials with animations.
Monthly challenge emails, templates, and personalized placeholders help fundraisers stay active and inspired throughout the campaign.
Memberships
Traverse City Track Club
Traverse City Track Club uses Email V2 to connect with members in creative ways — from party invitations and board election announcements to exclusive discount offers. Their emails leverage custom lists to target members 18+ and link directly to TicketSignup for event registration, blending community engagement with member benefits.
Hermes Road Race Series
The Hermes Road Race Series combines membership communication with race updates. Their welcome email highlights series scoring and links back to the membership site for schedules. Follow-up messages share series standings using both custom and default lists, keeping members informed and connected all season long.
Organizations
3 Disciplines
3 Disciplines manages communication at scale — sending over 100,000 contacts across 15 lists using Email V2. They combine lists strategically to reach the right audiences, using diverse components like image galleries and custom templates to highlight upcoming events. Their high-volume sends (averaging 30,000 per email) showcase just how scalable Email V2 can be.
GO! St. Louis
GO! St. Louis recently adopted Email V2 and quickly saw success, sending 200,000+ emails across 11 campaigns in just a few months. They’re already making the most of the builder’s design flexibility and segmentation tools creating custom templates for newsletters and volunteer thank-you’s.
Your Turn to Start Creating Your Own Emails!
Email makes it easy to create professional, personalized communication for every type of event. Whether you’re sending a ticket confirmation, pre-race updates, or a membership reminder, the flexible design tools, audience filters, and automation options help you reach the right people with the right message — at the right time. These customer examples show just a few of the many ways you can use TicketSignup’s free email marketing.
Learn more about TicketSignup’s free email marketing here.