The TicketSignup 2026 Product Roadmap is one of our Year End Wrap-up Blogs. Others include 2025 Year in Review, 2025 RunSignup Product Review, 2025 GiveSignup Product Recap, 2025 Infrastructure Report, 2026 Company Strategy, 2026 RunSignup Roadmap, 2026 AI Product Roadmap, 2026 GiveSignup Roadmap, 2025 TicketSignup Recap. These will come out incrementally between November and early 2025.
The TicketSignup 2026 product roadmap reflects how we build product: long-term platform investments grounded in real customer demand. In 2025, we delivered more than 2,400 software releases, expanded calendar-based ticketing across every part of the platform, and onboarded a growing number of complex events moving from FareHarbor, Eventbrite, and other legacy systems that struggled to scale without increasing cost or operational friction.
Customers like The Haunted Forest and Zozobra pushed TicketSignup to solve problems legacy timed-entry platforms could not, such as integrated virtual queuing and calculated store items. At the same time, long-term customers continued to influence meaningful improvements, like date coupons for calendar-based events and enhanced check-in reporting. The TicketSignup 2026 product roadmap balances long-term platform investments with customer-driven enhancements, designed to solve difficult problems at a lower cost and without adding unnecessary complexity.
Calendar-Based Ticketing
Calendar-Based Ticketing is a core strategic focus for TicketSignup because it is one of the hardest ticketing problems to solve well at scale. Many legacy platforms and general-purpose tools like Eventbrite add limited calendar functionality on top of traditional ticketing systems. TicketSignup took a different approach by building calendar-based ticketing as a foundational model with a scalable architecture designed specifically for multi-date and timed-entry events. Supported by a long-term development team and an employee-owned structure, TicketSignup can invest in this complexity and build it the right way. This approach allows us to deliver powerful calendar-based capabilities at a lower cost, driving customer adoption and the 2026 feature investments outlined below.
- Category Pricing: In 2026, TicketSignup will introduce category pricing for calendar-based tickets. Events will be able to offer multiple pricing tiers under a single ticket type, such as Adult, Child, Senior, or Military pricing for General Admission. This approach simplifies event setup while making ticket selection clearer and faster for attendees.
- Continued Maturation of the Schedule and Attendee Actions: TicketSignup will continue to mature calendar-based schedules and attendee actions to better support events managing complex calendars. Improvements focus on giving event teams more control over the data they see and reducing friction when managing updates. Attendee actions will become smoother and more consistent, with a single place to manage edits and changes.
- Customer-Driven requests: Customer-driven development remains a key part of how calendar-based ticketing evolves on TicketSignup. In 2026, we will continue incorporating requests that solve real operational challenges for events using the platform every day. This ongoing feedback loop ensures new functionality solves meaningful problems without adding unnecessary complexity.
Membership + Tickets
Many organizations today are forced to use separate platforms for memberships and ticketing, creating unnecessary friction for both event teams and attendees. Member discounts often require manual work, and opportunities to convert ticket buyers into members are frequently missed.
In Q1, TicketSignup will introduce member discounts for ticketed events to remove these barriers. Events will be able to automatically verify membership status and apply discounts based on member level, eliminating the need to manually distribute coupon codes or manage exceptions. Members receive the benefits they expect, and organizers reduce administrative overhead. Over time, this functionality will expand to support additional member-specific options, such as special purchase periods and member-only nights.
Later in the year, TicketSignup will extend this integration to support membership upsells within the ticket purchase experience. For example, organizations can offer attendees the option to become a member and receive a discount on event tickets in a single checkout. In parallel with these efforts to integrate membership and tickets, we will begin work on Point of Sale that understands members, automatically applies discounts, and serves as an all-in-one solution for venues, museums, gardens, and more. (Note: We will continue to invest in our current Point of Sale via Square solution as well for those events wanting something lightweight). These tools are designed to increase member conversions while keeping the ticket purchase flow simple and flexible.
Waitlists
In 2026, TicketSignup will introduce Waitlists to support events that sell out or operate with capacity limits. Events will be able to create waitlists by ticket type, automatically notify attendees when tickets become available, and set rules for how long attendees have to claim released tickets without manual intervention. Behind the scenes, we are building this in a way to fast track future development efforts like Sponsors and more advanced membership discount capabilities.
Text Marketing
In 2026, TicketSignup will introduce Text Marketing as an additional communication channel for events that need to reach attendees quickly and effectively. In the first half of the year, events will be able to upload contacts and send compliant text marketing messages directly from TicketSignup.
Text Marketing will follow industry compliance standards and use simple, transparent pricing of $.01 per text. This approach gives events a practical and cost-effective way to communicate time-sensitive information and promotions without adding complexity or requiring a separate platform.
Over time, Text Marketing will integrate more closely with TicketSignup’s contact data and segmentation tools that we have in free Email Marketing, allowing events to reach the right audiences via the correct medium with relevant messages while maintaining full control over usage and cost.
Super Lists
Super Lists will give events the ability to create segmented audiences across all contacts in TicketSignup. Events will be able to define lists based on criteria such as past attendance, event participation, and geographic location, making it easier to communicate with highly relevant audiences. For example, an event can email attendees who attended any of several festivals last year and live within a specific distance of a selected location. These lists are designed to be reusable and dynamic, updating automatically as data changes.
Over time, Super Lists will extend beyond email and integrate with text marketing, allowing events to use the same powerful segmentation across multiple communication channels.
AI
AI is a long-term strategic investment for TicketSignup, focused on solving practical problems for ticketed events. Because TicketSignup already manages structured event data through free event websites, ticketing, and attendee records, AI can deliver accurate, event-specific results that other platforms struggle to support. You can read our full and detailed 2026 AI Product Plan here.
In 2026, TicketSignup will continue expanding AI capabilities across both the attendee and organizer experience. This includes deeper understanding of calendar-based and timed-entry data via the AI Chatbot and early support for purchasing tickets through chat-based interfaces. As consumer AI platforms evolve, TicketSignup is actively working on a near-term future where attendees discover events, ask questions, and complete ticket purchases through AI-powered agents like ChatGPT and Gemini. You can see our early prototypes of buying tickets for a calendar-based event via an AI agent below.
Longer term, we will embed AI agents throughout the Ticket Event dashboard, allowing event teams to interact with scoped AI tools focused on tasks like analytics, reporting, and attendee management. These investments are designed to save time, reduce complexity, and make event data easier to act on at scale.
Looking Ahead with TicketSignup’s 2026 Product Roadmap
TicketSignup’s 2026 product roadmap reflects our commitment to building flexible, lower-cost solutions that scale from simple events to the most complex calendar-based experiences. By combining long-term platform investments with customer-driven development, we continue to solve real problems for events moving away from FareHarbor, Eventbrite, and other legacy platforms.