You can now create private ticket types that do not show on your event website or in the purchase path. This is a great option for events that want to offer special purchase options to a certain group like sponsors or corporate partners and do not want the ticket to display for everyone else buying tickets.
When you add a ticket type, click Actions >> More Settings. If using Advanced Tickets, click the Edit icon next to a ticket level.

You can make the ticket private by adding a code to the ticket. Then click Save.

After adding a private code to a ticket type, it will no longer show on your event website or purchase path. The private link that shows the private ticket is accessible via the link above the private code. Copy the URL and paste into a new tab or document.

When you paste into a new tab, replace the ABC with your private code.

Private tickets offer a lot of flexibility to events that want to offer special ticket types to certain groups. Combined with pricing and caps, this offers maximum flexibility to offer private ticket types.