As the TicketSignup team transitions from haunted trails and fall festivals into the sparkle and glow of the holiday season, we’re seeing event organizers shift gears into Christmas lights, Santa meet-and-greets, and winter markets. November brought a wave of creative setups and smart use of our ticketing tools—showcasing just how flexible TicketSignup can be for multi-day, multi-price-point, and highly seasonal events. Below, we’re highlighting a few standout holiday events and the trends they represent as we head into the busiest months of the year.
Polar Express Pajama Party
The City of Clinton, MS – a longtime RunSignup race customer – launched a multi-day, family-friendly Polar Express Pajama Party that perfectly demonstrates how Advanced Tickets can keep operations simple while still offering a polished timed-entry experience.
Instead of using full Multi-Ticket Event (MTE) functionality, they built ticket groups by day, giving attendees a clear, intuitive way to select their preferred date. This approach keeps setup streamlined for the organizer while delivering the structure they need to manage capacity across multiple time slots. It’s a great example of how Advanced Tickets can be flexible enough for multi-day events without the overhead of a more complex configuration.
Market at the Mill
Another long-standing RunSignup customer growing into TicketSignup, Market at the Mill uses their event website to its full advantage during the holiday season. With many ticket buyers discovering the event at the last minute, their site provides a clean and easy way to find details, purchase tickets, and understand what to expect.
Market at the Mill leaned into the event website as a marketing tool – not just a ticketing page. They included a store page, allowing participants to order event merchandise, while earning additional revenue. By highlighting sponsorship opportunities and event merchandise, they created a single hub for both participants and partners.
CHRISTkindlmarkt Charleston
Spanning two weekends in December, CHRISTkindlmarkt Charleston continues to grow year over year on TicketSignup – and their communication strategy is a big reason why.
The event organizers proactively communicate attendees about managing their tickets and reminding them tickets are exclusively sold online, not at the doors, which has streamlined on-site operations, contributing to significant year over year growth. Their clarity and consistency in messaging, paired with an smooth registration flow, offers a great blueprint for other recurring events.
How to Choose the Right Ticketing Setup
In TicketSignup, we offer a few different options for setting up your ticketed event, but which option is best for your event? In this video, we look at Simple Tickets, Advanced Tickets, and Calendar Tickets, to see what is possible with each, which is easiest to set up, and what the differences are between them.