Selling tickets is just the start. The smartest events turn add-ons into revenue – selling a t-shirt, a parking pass, drink tickets, or an extra trip through the haunt alongside the ticket. TicketSignup’s flexible, built-in event store makes it easy to sell add-ons for events without the per-item fees other platforms tack onto every add-on.
Sell Add-ons and Merch at your Event
Add-ons appear right in your checkout, when buyers are most ready. You can also feature a standalone store on your website, with the ability to define item availability per ticket type. Use the Store for food & beverage pre-orders, premium swag, experiential upgrades (VIP parking, a second trip through the haunt), and small extras like 3D glasses or mugs.
Add up to three variants per item (size, color, style) with pricing and inventory per variant, track inventory to prevent overselling, and control who sees each item. Calculated items set pricing dynamically from buyer selections, a custom store heading adds upsell text, and shipping address collection captures verified addresses for items you mail. Bundle tickets and store items into VIP packages to lift average order value. Offer items in bundles and a la carte, or make a bundle the only way to get a premium item and include a set number of attraction visits that you track on site. Share inventory across multiple ticket events so that you never over-sell.
Keep upselling after checkout
The sale isn’t over when the cart closes. With self-serve add store items, attendees add to an existing purchase themselves from the Manage Tickets page – no login or password required. They see what they already bought, pick more, and check out. Everything stays consolidated: added items show with the original order in reports and fulfill through the Tickets App automatically. More revenue, less customer service.
Then keep the upsell going. Use store item URLs to link straight to a specific item, add QR codes per item or the store to on-site signage. Put it on autopilot with free, unlimited email marketing: automated post-purchase drip campaigns and pre-event reminders that send ticket holders right back to your store. You can even add incentives to buy more with store item coupons.
Fulfill on event day – and track every sale
The free Event Day Tickets App turns fulfillment into a QR scan: redeem individual and bundled items, limit a staff member to specific items (fulfill shirts at the merch table, drink tickets at the beer tent), and sell more on site with instant sync.
Behind the scenes, you get a full reporting suite to manage operations and reconcile sales: the Store Item Summary Report for totals sold and fulfilled, the Store Fulfillment Report with views by date and interval, a Fulfillments by Date calendar view, the Individual Store Items Report for exportable item-level detail, and shipping address export for items you mail.
Pricing: no per-item fee
Here’s what quietly costs events the most elsewhere: the $0.40 TicketSignup platform fee applies only to paid tickets – never to store items. Many platforms charge their per-ticket fee again on every add-on.
Tickets are $0.40 each. Store items carry no $0.40 platform fee at all, just standard credit card processing (2.9% + $0.30) per transaction, not per item. Every shirt, parking pass, or upgrade skips the per-item ticketing fee, so you can encourage bigger orders without penalizing buyers. We also let you define sales tax rules per item and automatically calculate, collect, and remit it for you. See the pricing page for more information.
The Store, the Event Day Tickets App, email to promote your items, and your event website to feature them are all included and FREE with TicketSignup – no subscriptions, no per-item fees, no add-on modules. Selling add-ons for events to drive revenue is easy and free with TicketSignup.