Every buyer lands on the confirmation page. They just said yes to your event, and it’s a natural place to keep that momentum going for you.
So who gets that moment on Eventbrite? Take a single free parking pass order. Here’s everything that showed up between “Thanks for your order” and the ticket itself.
Layer 1: A Credit Card Pop-Up Over Your Confirmation
Before our attendee could even read the organizer’s message, a modal covered the page:
“Allison, earn 20,000 bonus miles once you spend $500 within the first 3 months with the Capital One VentureOne Rewards card!”
It greets the buyer by first name, repeats the order number, and puts an orange “Enjoy 0% Intro APR” button front and center. The organizer’s message about membership perks sits underneath it, dimmed out.
This was a free parking pass. The organizer made nothing on the sale. Their confirmation page was still used to pitch a credit card.
The small print at the bottom reads “Powered by Rokt.” Rokt is an ad technology company that places offers on checkout confirmation pages, the moment it calls the “transaction moment.” Brands pay to be there. The organizer whose event created that moment isn’t part of the deal, it’s just extra ad revenue for Eventbrite.
Layer 2: Promoted Events From Other Organizers
Close the credit card offer and the confirmation page still isn’t yours. Half the screen is a “Related events” carousel. The first card is a DJ night from a different organizer, marked Promoted – this is after purchasing tickets for a farm.
“Promoted” means someone paid Eventbrite to put their event in front of your buyer, on your confirmation page, seconds after your buyer chose you.
Layer 3: “Based on Your Searches”
Click “Take me to my tickets” and the ad stack continues. Directly below the QR code and order details sits a “Based on your searches” carousel featuring three more events from other farm organizers, complete with “Almost full” and “Sales end soon” urgency badges.
Your attendee came for their ticket. Eventbrite showed them three other places to spend their Saturday.
One ticket. Three separate ad placements:
- A personalized credit card offer
- Paid promoted events from other organizers
- Recommended events from other organizers on the ticket page itself
None of them promote the organizer. All of them compete for the attention the organizer earned.
Your Attendees Are Your Audience. Not a Marketplace’s.
Eventbrite collects fees on your paid tickets, then extracts more value from your attendees with layer after layer of ads.
TicketSignup is employee-owned and built for the long run. We grow when our organizers grow, not by selling space on their pages. That’s how we deliver a full set of features at a low price, with no advertising upsells stacked on top of your attendee’s experience.
Your confirmation page works for you. Promote your referral rewards program. Let attendees add tickets to Apple Wallet, share that they’re going by text or social media, and sign waivers for everyone in their party. No pop-ups. No promoted events. No credit card offers.
Your event website is yours. Every TicketSignup event gets a free, fully branded event website with your own domain. No ads, no competing events, no TicketSignup branding.
Free tickets are free. No fees on free tickets, and no ads to make up the difference. That parking pass would cost the organizer nothing and show the attendee nothing but the organizer.
Paid tickets are $0.40. It includes free and unlimited email marketing, the free check-in app, a store for parking and add-ons, sales tax calculation and remittance, and US-based support seven days a week. Compare that to Eventbrite’s $1.79 + 3.7% service fee per ticket.
Take Back a Moment That Matters
Your attendee’s best moments of excitement should point them back to you. On TicketSignup, it does.
See TicketSignup pricing or talk to our team about moving your next event.