2025 TicketSignup Product Roadmap

One of our Year End Wrap-up Blogs. Others include 2024 Year in Review, 2024 RunSignup Product Recap2024 GiveSignup Product Recap2024 TicketSignup Product Recap2024 Infrastructure Report2025 Company Strategy2025 RunSignup Roadmap2025 GiveSignup Roadmap, 2025 TicketSignup Roadmap. These will come out incrementally between the end of November and early 2025.

In this blog, we provide an overview of our 2025 TicketSignup product strategy. We return our full team of developers, who have been or will soon be augmented by a couple of 2024 coop/interns who have accepted offers to join our team full time in 2025. Our development team continues to get more and more productive and regularly pushes out over 2,000 releases per year. 

MTE Timed Entry

In 2024 we released MTE Timed Entry. More than a dozen customers sold about 100,000 tickets in November and December. Today, we continue to onboard multi-date, timed entry events and admissions to TicketSignup. Many haunts, holiday events, festivals, gardens, and museums express frustration with their current timed entry systems and are looking for a modern and free platform that scales with their events. Therefore, MTE Timed Entry remains one of our most strategic focuses for tickets.

We will continue to enhance Attendee and Event Management for MTE Timed Entry events. From the Schedule, we will build out Attendee Actions. Select time slots, ticket types, or dates to take an action: Cancel, Email Purchasers, Send a text, Add offline tickets, etc.

More calendars are coming for MTE Timed Entry event websites. In addition to enhancing the Time Slot Calendar, we will add date tiles as another component. Date tiles provide flexible website display options, with options to dynamically display times and pricing, and set images, highlights, and more per date.

In addition, we will continue to add more calendar-based reporting for MTE Timed Entry events. In the pipeline, we are enhancing Tickets Sold analytics for MTE Timed Entry events.

Text/SMS Marketing

While TicketSignup has had free emergency text for a while, we will introduce TXT Marketing for our customers in Q1 for a cost of $0.01 for each message sent. Customers will be able to send 1,000 txt messages for only $10 – lower priced than Mailchimp and Constant Contact messaging services. We are building this in a scalable and secure manner that will comply with the strict regulations in this environment so you can be assured of a quality platform.

Long term, TXT messaging will be melded into Email Marketing over time so eventually your customers will be able to set communication preferences, and you will be able to use Super List capability to generate lists to send to. In addition, we will incorporate text messaging into MTE Timed Entry events. We will also provide a number of ways to collect cell numbers during ticket purchase as well as website pop-ups like we do with email today.

Email Marketing

In 2025, the big strategic focus for Email is Super Lists. Super Lists are a powerful way to create filtered lists across all of your event contacts: attendees, donors, members, participants, volunteers, etc. You will be able to add filters; for example, email everyone who has bought tickets to 2 events and lives within 25 miles of a certain location.

This is a very ambitious and complex project. As usual, this will be rolled out incrementally, first with just a few filters and export options that will grow over time. Our goal is to provide the type of functionality found in expensive and overly complex CRM and Email systems for free in a way that any of our customers can easily take advantage of their data in RunSignup to grow their organization and events. Rich gives a little preview and talks about what we are doing in this video:

Websites

Free Event Websites save money and time. Easy to build with data-driven components that reflect your event options, calendars, pricing, calls to action, tickets remaining, and more mean no manual updates. In 2025, we will continue to make event websites even easier to set up with custom layouts based on your event type and information.

  • New Wizard and Theme Options. When creating a new event, there will be a new step in the wizard that updates theme options like banner images, colors and logos.
  • Template Options: We will add multiple layout options to give your website a professional and custom look from the start.
  • Event Lists. We will be adding a variety of Event List options and updating them with a new look and feel. For example a full page display that shows all upcoming and past events. We will also have a calendar based display (that will work well on mobile!) as well as a rolling tile display.
  • Multi-Language. We will begin to provide multi-language support in the Website Builder so customers can have websites that will autodetect the browser’s preferred language. For example, this means events will be able to display both English and Spanish versions depending on the user’s browser settings.
  • More Components and Layout Options. We will continue to build the set of data driven as well as content based display components so we give our customers a rich set of features to customize their websites.

Ticket Insurance

Your event will be able to enable ticket insurance to earn more money while giving attendees a low cost insurance option for their ticket purchase. In the first quarter of 2025, we will add a one click opt-in insurance option for ticket purchasers during checkout while on your website. When attendees purchase tickets, they are excited about their upcoming event, but unexpected circumstances can happen. Our integration with Protecht lends peace of mind by reimbursing the cost of their ticket price, should they be unable to attend their event due to several covered reasons including accident, illness and family emergency. 

Plus, we share revenue with your event. Your event earns 20% of the insurance premiums generated from your event. At a minimum, that’s $0.60 per attendee who purchases – with no action or financial outlay on your end.

Membership

In 2024, we released our new Membership product. From easy membership management to automated renewals, our next-generation membership system makes it free and easy to upgrade any club, membership, or supporter program you have.

In 2025, we will integrate tickets and Membership. This will allow you to define special benefits for members. For example, bronze tier members get a 50% discount on museum admissions; gold members get 2 free tickets to the annual gala, early access to register for workshops, and up to 6 free visits to the museum each year.

Store

We will add a new calculated store item feature. This will allow you to charge variable prices based on additional information collected from attendees. As we onboard Zozobra to TicketSignup this year, they will use this feature to sell Gloom. We expect that many other use cases – including paid parking passes with license plate number collection – to use this feature.

Financial

We are in the process of upgrading to Adyen V2, which will enable us to create a couple of new features for customers including ACH payments. We will also be investigating Installment Payments (also sometimes referred to as Buy Now Pay Later – BNPL). For events, this is typically more installment because full payments still get made before the event occurs (and the race as the merchant delivers the service to the purchaser). This will be most useful to our customers who offer travel based packages that might cost $5,000, and we would schedule automated credit card payments or ACH withdrawals on a monthly basis. We will have reports and notifications of delinquent payments.

Infrastructure

As usual, we will be continually investing in improving and maintaining our infrastructure to ensure we provide the fastest, most scalable, most secure environment to host our customers events and process their payments. We have had only 6 minutes of downtime since 2015. That is over 18,000 releases of our software (that also include monthly upgrades of all our software to install the latest security patches) happening between user clicks with just 6 minutes of downtime.

In December, 2024, we did a major database upgrade to MySQL 8 / AWS Aurora 3. We were very happy with our ability to do this upgrade without impacting our customers.

In 2025 we will continue with a number of upgrades that will improve our development efficiency, security and system performance while keeping us efficient.

Customer-Driven Development

Our product roadmap reflects our 2025 product strategy. It is responsive, and we make trade-offs and additions in real time. TicketSignup will continue to add new features based on a balance of infrastructure, existing customers, and new customer needs in 2025.

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