Referral rewards turn your attendees into brand ambassadors. They share a unique referral link, they generate buzz, and they bring in tickets you never paid to acquire, which makes referrals some of the most cost-efficient marketing your event can run. Ticket events can now reward that work at more than one level. Set as many thresholds as you want, each with its own reward. For example, on a $100 ticket, $25 back at 5 referrals, another $25 at 10, and the full ticket price at 20.
Set your thresholds under Promotions -> Referral Tracking -> Referral Tracking Setup, clicking Add a Refund for each level you want to offer. One rule shapes how you set your amounts: you can’t refund more than the cost of the ticket the attendee bought. Their own ticket for free is the most anyone can earn, so keep your largest reward at or under that price. Everything else is automated. Each attendee gets their referral link on the confirmation page, in their confirmation email, and on the ticket management screen. TicketSignup tracks and attributes each referral automatically, so there’s no manual record-keeping and no chasing down who sent whom.