Customer Snapshot
- Events on TicketSignup: 3
- Marketing emails sent: 37
- Number of tickets transferred: 67
- Number of World-Class Spirits to sample: 170
Smoke & Barrel event directors Saige Mestayer and Nathaniel Allured were looking for an alternative to Eventbrite that had lower fees, an easy check-in system, a simple way to allocate tickets to sponsors, and customizable ticket landing pages. When they met with TicketSignup sales representative Jake Unger, they quickly realized they had found the right solution.
We were really in disbelief…your platform checked all of our boxes.
— Event Director
About Smoke & Barrel Events
Smoke & Barrel produces a series of premium food and beverage events in Louisiana. Each event blends high-quality experiences with a strong commitment to community impact.
Their events include:
Smoke & Barrel Weekend (November): A three-day event featuring world-class spirits, award-winning BBQ, and live music.
Smoke & Barrel: Acadiana (May): A one-day event combining bourbon, BBQ, Cajun culture, and Derby Day excitement.
Rum Revival (March): A celebration of rum, tequila, and Caribbean cuisine.
A core part of their mission is giving back. Smoke & Barrel partners with United Way of Southwest Louisiana and Big Brothers Big Sisters of Acadiana to support local youth through event proceeds.
A True Partnership with TicketSignup
As the Smoke & Barrel team moved their events over to TicketSignup, sales rep, Jake Unger, and TicketSignup account manager, Katie Atherton, provided hands-on support each step of the way.
This is truly a system I can’t rave enough about. The backend functionality and customization options continue to evolve, allowing you to create a fully tailored ticket-purchasing experience. Their support team is incredible—real people who are always available. Jake and Katie specifically have been an absolute joy to work with. They even provide event-day on-call support if anything unexpected arises.
— Event Director
Driving Early Sales with Tiered Pricing
Smoke & Barrel week ticket options featuring price increases
Smoke & Barrel uses Early Bird pricing to drive advance ticket sales across all events.
With TicketSignup, they easily set up automatic price increases based on dates. This creates urgency and rewards early buyers.
Our Early Bird rollout on TicketSignup has been an absolute success! The platform is running smoothly and the data presentation is insightful.
— Event Director
Fully Customized Event Websites
Smoke & Barrel takes full advantage of TicketSignup’s custom website builder to create visually compelling event pages.
Their team has added custom background graphics across each event site, used customized fonts and colors to match their brand, and built cohesive, high-impact ticketing pages.
These customizations make the site stand out with a clean, eye-catching design that matches the elevated event experience.
Two of the event websites featuring a custom background
Seamless Event-Day Operations with the Free Check-In App
Smoke & Barrel relies on TicketSignup’s free Check-In App to manage event entry across multiple experiences.
During Smoke & Barrel Weekend, the team used the app for three separate events:
- Grand Tasting
- Distiller’s Dinner
- Cocktail Royale Finale
Check-in report view from the event dashboard
The app allows volunteers to check in attendees quickly, while organizers track real-time check-in data through the dashboard.
They can easily view check-in reports by ticket type, giving full visibility into attendance across each event.
Everything went great on our end. This was one of our most successful years yet, and I will always credit a percentage of that to how seamless the ticket purchasing and check-in process was. Your team really made things easy for us.
— Event Director
Free Email Marketing to Scale Their Reach
The Smoke and Barrel team is able to send out regular emails to their marketing list without having to pay anything! They send out reminders about price increases to build anticipation and drive sales leading up to their events. Their emails are an easy place to include their sponsors as well, highlighting the companies that support them. In TicketSignup’s free email builder, creating professional emails has never been simpler!
A Ticketing Platform Built for Growth
After switching to TicketSignup, Smoke & Barrel has streamlined operations, improved the attendee experience, and increased efficiency across all events, all in support of their charity partners.
From flexible pricing tools to real-time reporting and hands-on support, TicketSignup has become a key part of their success.
I can confidently say I wouldn’t go back to any other platform.
— Event Director