Why Pricing Matters…
Increase Revenue
Pricing strategies drive buying patterns. Time-limited and group-specific discounts provide the extra motivation buyers need to finish the purchase.
Encourage Earlier Buying
Capture potential attendees in the moment, before they can be distracted by another event. Earlier purchases means better planning for your event day(s).
Change Traffic Patterns
Use pricing to drive the sales of your least popular tickets. This keeps your event hopping throughout, without over-crowding any other day and times.
Promote Sharing
Turn attendees into ambassadors for your event with pricing structures that reward them for sharing the event with their friends and family.
Key Pricing Features
Price Increases
Prompt earlier action with time-based price increases – early purchases lead to better planning resources.
- Encourage early buying with price increase as the event date approaches
- Add multiple price increases to create continued incentives to throughout the leadup to the event
Coupon Codes
Offer time-limited coupons to shift traffic patterns and incentivize purchasing.
- Promote a specific night or event with a coupon code for that ticket option
- Encourage attendance from a specific group like a school with a code for their group
- Reward sponsors or supporters with free or discounted entry
- Use Coupon Pools to share coupons across your events
- Auto-apply coupons to reduce customer service from user error
Promotional Pricing
Use themes and discounts to increase sales of your least popular tickets.
- Set lower prices for less popular days or ticket options to encourage price-motivated attendees
- Offer specific promotional nights with discounts and themes, such as a Food Truck Night, Buy One Get One night, Fundraiser Night, First Responder Night, etc.
Group Pricing
Encourage attendees to bring their friends and family with discounts for groups.
- Use bulk pricing to discount the per-ticket price when buying multiple tickets together
- Offer multiple tiers of group ticket pricing to encourage large groups and additional sharing of the event
- Provide card discounts, where purchasers who exceed a pre-set cart total receive and automatic discount
Referral Rewards
Enable an option to send each ticket purchaser a unique referral URL to share and reward them when purchases are made through their URL.
- Set a threshold for referrals that’s hard, but attainable (for example, 5 referred purchases)
- Set a reward that’s high enough to be worth the effort of sharing (for example, a $20 refund if you reach the referral threshold)
- Refunds are made automatically when the threshold is reached
- Attendees who successfully refer some purchasers, but do not reach the threshold, cost your event nothing
Pricing to Upsell
Store Items
Use your TicketSignup Store to increase revenue by offering merch within (and outside) your purchasing path.
- Sell premium merch like sweatshirts and fun swag like glow sticks
- Allow attendees to pre-purchase food and drinks for fast and easy redemption on-site
- Upsell your experience with store items for add-on opportunities like behind the scenes tours, or a premium attraction
VIP Bundles
Bundle merch and on-site experiences with a VIP ticket option for premium buyers.
- Makes it easy for the ticket buyer to access add-on items without manually adding them
- Encourages more purchasers to include your merch and on-site experiences
- View each portion of the bundle separately on the checkout page and track item individually on the Tickets App
On-Site Sales
Provide opportunities for add-on sales on-site to increase the value of each ticket purchaser.
- Use QR code signage to allow attendees to purchase items from their phones on-site
- Take advantage of the TicketSignup integration with Square to offer additional card and cash sales on-site, while keeping all your data in one place
All the Latest Blogs on Ticket Pricing
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Learnings from the 2024 Halloween & Attractions Show
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