Customer Snapshot
- Location: Greenback, TN
- Years on TicketSignup: 2
- Email Open Rate: 62%
- Tickets Sold via Organic Search: 35%
Recognized by Constantine’s Haunt Reviews in 2024 as Tennessee’s #1 Haunted Attraction, Tennessee Terror used TicketSignup again this year for another smooth, professional, and efficient ticketing experience. After their haunt season last year, they changed the name of their brand. TicketSignup made it easy to make this transition without needing to start the website from scratch. Instead, they just made a copy of the original event and updated it from there.
Throughout this rebranding process and their entire TicketSignup experience, Account Manager Katie has provided hands-on support and quick answers to every question.
“Katie has been instrumental to our success—customer service is top notch.”
— Austin, Event Organizer
Top Features
1. Easy-to-Use Website
TicketSignup’s free website builder made it simple for the team to update their brand, launch new content, and maintain a professional online presence. TicketSignup’s SEO optimized event website also made it easy for Halloween enthusiasts to find Tennessee Terror. 35% of all tickets sold came directly from an organic search.
The site does more than sell tickets. Tennessee Terror added:
- Clear navigation that guides visitors to buy tickets quickly
- A detailed FAQ to reduce customer questions
- Story-driven content to build excitement
- A direct link to their hosting farm’s website
Tennessee Terror’s TicketSignup website with custom branding and interactive video elements.
“I love the website feature—it makes everything so much easier to have the website, tickets, and email in one place. Everything is so user-friendly.”
— Austin, Event Organizer
2. Built-In Email Marketing
Email played a critical role in Tennessee Terror’s communication strategy. With free, integrated email marketing, they sent targeted campaigns with strong calls to action that drove engagement.
One of the marketing emails that the Tennessee Terror team sent to their marketing list, with clear calls to action
Their performance metrics stood out:
- 62% open rate
- 5% click rate
These numbers show that email was a powerful way to get people excited and push them toward ticket purchases. The team also utilized free email marketing to alert ticket holders in advance when inclement weather required their event to close for a day. For outdoor events like this haunt, it’s essential to have an easy communication plan when unexpected weather arises. TicketSignup provides a stress-free experience, allowing event organizers to send out email blasts with updates of weather-related cancellations, along with a self-serve ticket transfer option for attendees to use should they need to reschedule to a different day.
The email that the team sent out to alert ticket holders of a weather-related cancellation. Note that while they didn’t utilize the self-serve ticket transfer feature, this is something that can easily be included in emails like this.
3. Fast and Reliable Ticket App for Check-In
TicketSignup’s check-in feature through the free Ticket App gave staff a fast, reliable tool to scan tickets and keep lines moving. Guests enjoyed shorter wait times. Staff enjoyed smooth operations. The check-in app report in the event dashboard can also provide helpful insights into peak arrival times, allowing the team to have the data they need to effectively plan for next year.
A view of the event dashboard in the “Check-ins by Ticket Report” section
Final thoughts
As Tennessee Terror Haunted Attraction continues to grow, TicketSignup gives them the tools to scale without complexity. The combination of website, ticketing, email, on-site check-in, and outstanding customer service delivers a streamlined experience for both organizers and attendees.