What is TicketInsights?
TicketInsights is like a custom Google Analytics designed specifically for ticket events. You can find your TicketInsights reports right on your event dashboard – dive in to learn how to get your data to work for you.
Overview Reports
Your Overview Report is the first set of graphs and numbers on your dashboard. The top graph shows you the pattern of conversions on your site (defaulting to the previous 7 days, but with customizable date ranges).
What Conversions Does TicketInsights Track?
Pageviews
Pageviews are every view of any page on your TicketSignup website
Tickets
A ticket is counted as a completed checkout
Transactions
This is the total money paid to the event (including add-ons, donations, etc.)
Ticket $
This category is the total money paid to the event for ticket prices only
Donation $
Donation $ is the money paid to the event for donations only
What Are Your Data Sources?
Referral Sources
Referral Sources are other sites (like Google and Bing, or your own non-TicketSignup website)
Email Sources
Email Sources are all emails sent from the TicketSignup system. We use the email subject line so that you can easily see which emails resulted in the highest number of website views and ticket sales.
Custom Sources
Custom Sources are sources you set up to track (see below)
Dig into your referral sources.
Track Every Marketing Action with Custom Source Tracking
Custom source tracking lets you create a unique link to your event website that can be shared for a specific marketing action – allowing you to track the exact results of every action. For example, you can create unique links for each Facebook Ad, partner email blast, and ad in your local event calendar to see how much interest and action each item takes. Make it even easier to understand your ROI by adding your budget (where applicable).
Set up of Custom Source Tracking is easier than you think – learn how to create your custom links in seconds here.
Reports for comprehensive data on your event…
Tickets Sold
Our Tickets Sold report shows you your year-over-year of total tickets sold to help you understand how your current ticket sales map onto previous patterns.
From this page, you can also see the breakdown of tickets sold by each ticket group. So you can have a birds-eye-view of which ticket offering is your most successful and you can plan your promotional strategies accordingly.
Promotional Reports
We always recommend enabling referrals for your ticket event. It’s a low risk strategy that requires only a few minutes to setup. The promotions tab on your TicketInsights dashboard shows the breakdown of your referral tickets.
See how your referrals compare with other sources and track your ROI. We compute your number of referred tickets, revenue, and cost of refunds.
Heat Map
The Heat Map is the most actionable report amongst these. While it pulls up a fun map view of where all your attendees originate, the true power is in the export at the bottom. From there, you can use the zip codes to learn more about where your attendees originate – and make better decisions about what regions you want to target all your advertising money.
Looking for More Reports?
All the Latest Blogs on Ticket Events
TicketSignup for Skijor Events
Skijoring is where winter adrenaline meets Western grit. Skiers are pulled by horse-and-rider teams through a fast-paced course of jumps, gates, and obstacles. It’s a sport that fuses Colorado’s alpine tradition with its cowboy roots, creating a one-of-a-kind spectacle on snow. Estes…
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Custom Heading for Store
Events can now feature custom text at the top of the Store. The heading displays in the purchase path as well as the standalone store. Events can leverage this custom heading to provide additional information such as shipping details, upsell text, or…
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Store Item URLs
Events can use Store Item URLs to feature one or multiple items in the standalone store. This helps promote and upsell specific items on an event’s website, call to action buttons, social sharing, or Email Marketing. For example, Zozobra has two tabs…
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Using TicketSignup for Vendor Registrations
While a lot of the “sign up” focus around events is centered on attendees, many events actually have additional categories of people (or organizations) they need to sign up. One use-case we see frequently is vendor registrations for festivals and large events…
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BYOB Holiday Lights Trolley
Holiday Lights Trolley: The Original BYOB BYOB Holiday Lights Trolley has been spreading holiday cheer for over a decade, growing from a single BYOB trolley tour in Chicago to a multi-city operation. As the locations expanded, so did the complexities of managing…
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Shipping Address Collection & Verification
Shipping mistakes can cost your event time and money. TicketSignup’s new Shipping Address Collection & Verification helps you avoid these hassles by ensuring you have accurate shipping data to get your store purchases to the correct destination. Every ticket event can now…
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Question Discounts
Events can now set up automated per purchase or per ticket discounts based on question responses. For example, give New Jersey residents a $5 discount on festival tickets. To set up a Question Discount, navigate to Event >> Questions. Currently, Question Discounts…
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Image Upload for Questions
There is a new Image Upload question response type. When you ask a question using the Image Upload question type, attendees will be prompted to upload a file. The image is currently accessible via the Ticket Purchase or Individual Tickets report when…
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Ticket Images in Purchase Path
You can now feature ticket images in the purchase path. Whether you’re selling tickets for a holiday trolley, festival, concert, or voting contest, adding images to your ticket purchase path helps: How to Add Ticket Images in Purchase Path You can add…
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Calculated Store Items for Ticket Events
TicketSignup now offers Calculated Store Items, giving event organizers more flexibility to dynamically set store item pricing based on custom conditions. This feature combines dynamic store pricing and data collection, reducing manual work and ensuring a seamless checkout experience. How Are Calculated…
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TicketSignup Fights Chargebacks for Customers
TicketSignup is a full payment solution – meaning we take care of all the hassles of credit card merchant account management. This means that there is no more messy reconciliation of a ticket platform and a Stripe account and we pay customers…
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Introducing Ticket Insurance – Earn More Revenue for Your Event!
TicketSignup is excited to announce a new ticket insurance offering that makes attending your events even more worry-free. Not only does this feature provide your attendees with peace of mind, but it also helps you increase revenue with a 20% premium revenue…
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