What is TicketInsights?
TicketInsights is like a custom Google Analytics designed specifically for ticket events. You can find your TicketInsights reports right on your event dashboard – dive in to learn how to get your data to work for you.
Overview Reports
Your Overview Report is the first set of graphs and numbers on your dashboard. The top graph shows you the pattern of conversions on your site (defaulting to the previous 7 days, but with customizable date ranges).
What Conversions Does TicketInsights Track?
Pageviews
Pageviews are every view of any page on your TicketSignup website
Tickets
A ticket is counted as a completed checkout
Transactions
This is the total money paid to the event (including add-ons, donations, etc.)
Ticket $
This category is the total money paid to the event for ticket prices only
Donation $
Donation $ is the money paid to the event for donations only
What Are Your Data Sources?
Referral Sources
Referral Sources are other sites (like Google and Bing, or your own non-TicketSignup website)
Email Sources
Email Sources are all emails sent from the TicketSignup system. We use the email subject line so that you can easily see which emails resulted in the highest number of website views and ticket sales.
Custom Sources
Custom Sources are sources you set up to track (see below)
Dig into your referral sources.
Track Every Marketing Action with Custom Source Tracking
Custom source tracking lets you create a unique link to your event website that can be shared for a specific marketing action – allowing you to track the exact results of every action. For example, you can create unique links for each Facebook Ad, partner email blast, and ad in your local event calendar to see how much interest and action each item takes. Make it even easier to understand your ROI by adding your budget (where applicable).
Set up of Custom Source Tracking is easier than you think – learn how to create your custom links in seconds here.
Reports for comprehensive data on your event…
Tickets Sold
Our Tickets Sold report shows you your year-over-year of total tickets sold to help you understand how your current ticket sales map onto previous patterns.
From this page, you can also see the breakdown of tickets sold by each ticket group. So you can have a birds-eye-view of which ticket offering is your most successful and you can plan your promotional strategies accordingly.
Promotional Reports
We always recommend enabling referrals for your ticket event. It’s a low risk strategy that requires only a few minutes to setup. The promotions tab on your TicketInsights dashboard shows the breakdown of your referral tickets.
See how your referrals compare with other sources and track your ROI. We compute your number of referred tickets, revenue, and cost of refunds.
Heat Map
The Heat Map is the most actionable report amongst these. While it pulls up a fun map view of where all your attendees originate, the true power is in the export at the bottom. From there, you can use the zip codes to learn more about where your attendees originate – and make better decisions about what regions you want to target all your advertising money.
Looking for More Reports?
All the Latest Blogs on Ticket Events
Multiple Referral Refund Tiers for Ticket Events
Referral rewards turn your attendees into brand ambassadors. They share a unique referral link, they generate buzz, and they bring in tickets you never paid to acquire, which makes referrals some of the most cost-efficient marketing your event can run. Ticket events…
Read More
Automate Your Event’s Virtual Queue
TicketSignup’s Virtual Queuing integration lets events replace physical lines with a virtual queue, so guests spend their wait buying food, playing games, and upgrading their tickets instead of standing in line. Now you can put that queue on a schedule. Virtual Queue…
Read More
Flexible Donation Display Settings for Ticket Events
Raising money alongside ticket sales just got easier with flexible donation display settings for ticket events. TicketSignup now gives you independent control over each donation ask in your ticket purchase path, so you can decide exactly where and how you invite supporters…
Read More
Save Store Item Reports and Skip the Rebuild
If you sell merch, add-ons, or extras through your TicketSignup store, you probably run the same report over and over – this item’s sales, that size breakdown, a specific date range. Now you can save your Individual Store Items reports and reopen…
Read More
Calendar-Based Ticketing: The Perfect Fit for Season-Long Concert Series
TicketSignup’s calendar-based ticketing gives Historic Boston-Edison Association (HBEA) one place to manage a season-long concert series. HBEA has spent 100 years preserving one of Detroit’s most storied neighborhoods, and to mark the anniversary, the 17th season of Concerts in Boston-Edison brings five…
Read More
How to Automate Support for Your Event
The average event organizer answers the same questions hundreds of times a season, from “can I change my date?” to “where do I park?”. These aren’t hard questions, but responding to them takes time. What if you could automate support for your…
Read More
Detailed Financial Summary for Ticket Events
Reconciling your event finances just got easier. TicketSignup now offers a Detailed Financial Summary for ticket events. It’s a clear breakdown of exactly where your money comes from and where it stands, all in one view. The Financial Summary gives you the…
Read More
How TicketSignup Helps Save Time and Money Across Multiple Events
For nearly ten years, Aimee Moreau has organized triathlons and community events throughout Louisiana. Like many event directors, she once relied on multiple platforms to manage registration, email marketing, photos, and event communications. The process was time-consuming and required a significant amount…
Read More
Coupon Usages Report
Events can now see details on which ticket and/or store purchases used a specific coupon. To access the the Coupon Usages Report, go to Financial >> Coupons. Then click on any coupon code. The report shows the details on the ticket and/or…
Read More
Event Ticketing Platform Fees: 8 Things That Should Be Free
Most event organizers don’t realize how much they’re paying for things that should be included. The ticket fee is just the start. Then come the add-ons: a monthly charge for email, an fee to access support, payouts you wait weeks for, and…
Read More
One Platform Powers Hundreds of Trials of Miles Events
Trials of Miles produces a wide range of running events across the United States. Their events include everything from small, community-focused races to large-scale national championships. “We do events of all shapes and sizes,” said Dave, co-founder of Trials of Miles. “Some…
Read More
Date of Purchase in TicketInsights
The new Date of Purchase report in TicketInsights gives you a clear view of your sales by purchase date. The month view shows tickets sold each day in a calendar heatmap. Darker shading = bigger sales days, so peaks, slow stretches, and…
Read More