What is TicketInsights?
TicketInsights is like a custom Google Analytics designed specifically for ticket events. You can find your TicketInsights reports right on your event dashboard – dive in to learn how to get your data to work for you.
Overview Reports
Your Overview Report is the first set of graphs and numbers on your dashboard. The top graph shows you the pattern of conversions on your site (defaulting to the previous 7 days, but with customizable date ranges).
What Conversions Does TicketInsights Track?
Pageviews
Pageviews are every view of any page on your TicketSignup website
Tickets
A ticket is counted as a completed checkout
Transactions
This is the total money paid to the event (including add-ons, donations, etc.)
Ticket $
This category is the total money paid to the event for ticket prices only
Donation $
Donation $ is the money paid to the event for donations only
What Are Your Data Sources?
Referral Sources
Referral Sources are other sites (like Google and Bing, or your own non-TicketSignup website)
Email Sources
Email Sources are all emails sent from the TicketSignup system. We use the email subject line so that you can easily see which emails resulted in the highest number of website views and ticket sales.
Custom Sources
Custom Sources are sources you set up to track (see below)
Dig into your referral sources.
Track Every Marketing Action with Custom Source Tracking
Custom source tracking lets you create a unique link to your event website that can be shared for a specific marketing action – allowing you to track the exact results of every action. For example, you can create unique links for each Facebook Ad, partner email blast, and ad in your local event calendar to see how much interest and action each item takes. Make it even easier to understand your ROI by adding your budget (where applicable).
Set up of Custom Source Tracking is easier than you think – learn how to create your custom links in seconds here.
Reports for comprehensive data on your event…
Tickets Sold
Our Tickets Sold report shows you your year-over-year of total tickets sold to help you understand how your current ticket sales map onto previous patterns.
From this page, you can also see the breakdown of tickets sold by each ticket group. So you can have a birds-eye-view of which ticket offering is your most successful and you can plan your promotional strategies accordingly.
Promotional Reports
We always recommend enabling referrals for your ticket event. It’s a low risk strategy that requires only a few minutes to setup. The promotions tab on your TicketInsights dashboard shows the breakdown of your referral tickets.
See how your referrals compare with other sources and track your ROI. We compute your number of referred tickets, revenue, and cost of refunds.
Heat Map
The Heat Map is the most actionable report amongst these. While it pulls up a fun map view of where all your attendees originate, the true power is in the export at the bottom. From there, you can use the zip codes to learn more about where your attendees originate – and make better decisions about what regions you want to target all your advertising money.
Looking for More Reports?
All the Latest Blogs on Ticket Events
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From Waiting to Revenue: Virtual Queuing for Ticket Events
TicketSignup gives events powerful tools to manage long lines and create a better on-site experience. Timed Entry Ticketing spreads out arrivals, while the Ticket App makes scanning and check-in fast and easy for large teams. And now, with Virtual Queuing, events can…
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Custom Branding, Dynamic Content and No Ads: How Free Event Websites Help Haunts and Fall Events Come Alive
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Fulfillments by Date Report
The new Fulfillments by Date Report provides organizers with a calendar-based view of store fulfillment activity. This report makes it simple to see total fulfillments by day and drill into specific items fulfilled on a given date. Organizers can use this alongside…
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Store Interval Fulfillment Report
There is a new Store Fulfillment report that provides detailed visibility into store fulfillment. The report introduces two views – by date and by time – that enable more precise analysis of fulfillment activity. Organizers can use this in parallel with ticket…
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TicketSignup Back to School 6th Period: Miscellaneous and Overlooked Updates
This is the sixth class in our Back to School series reviewing the key content and updates from the last year before you dive into the busy fall event season. This class covers a few of the thousands of updates to the…
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TicketSignup Back to School 1st Period: TicketSignup 101
This is the first class in our Back to School series reviewing the key content and updates from the last year before you dive into the busy fall event season. This class covers the crucial TicketSignup knowledge you need to set up…
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Back to School: Your Summer Review Series Syllabus
While summertime sees plenty of events, including large events like the Targhee Bluegrass Festival, and The Burning of Zozobra, there’s something special about the fall events season. From Halloween Haunts to fall festivals, event directors are gearing up for busy season and…
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Apple Pay and Apple Wallet for Store
Your event store just got faster and more flexible. TicketSignup now supports Apple Pay checkout and Apple Wallet for Standalone Store purchases, making it easier for attendees to buy merchandise, add-on experiences, drink tickets, and other items. TicketSignup makes it easy to…
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QR Codes for Store Items
In addition to unique URLs for store items, you can also easily copy and paste QR Codes. Many events sell additional items, experiences, and merch to attendees on site. QR Codes per item make it easy to create signs that attendees can…
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Self-Serve Question Management
Ticket events can now allow attendees to edit their question responses after they buy tickets. This is helpful for ensuring that responses are accurate, and giving attendees maximum flexibility to manage their tickets. Enable question management by going to Tickets >> Ticket…
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Store Fulfillment Report
Events sell more than just tickets. From event merch to bundled attractions and add-on experiences, store items are a key way to increase revenue and create a memorable attendee experience. TicketSignup already provides a complete solution for selling add-ons and fulfillment. With…
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