What is TicketInsights?
TicketInsights is like a custom Google Analytics designed specifically for ticket events. You can find your TicketInsights reports right on your event dashboard – dive in to learn how to get your data to work for you.
Overview Reports
Your Overview Report is the first set of graphs and numbers on your dashboard. The top graph shows you the pattern of conversions on your site (defaulting to the previous 7 days, but with customizable date ranges).
What Conversions Does TicketInsights Track?
Pageviews
Pageviews are every view of any page on your TicketSignup website
Tickets
A ticket is counted as a completed checkout
Transactions
This is the total money paid to the event (including add-ons, donations, etc.)
Ticket $
This category is the total money paid to the event for ticket prices only
Donation $
Donation $ is the money paid to the event for donations only
What Are Your Data Sources?
Referral Sources
Referral Sources are other sites (like Google and Bing, or your own non-TicketSignup website)
Email Sources
Email Sources are all emails sent from the TicketSignup system. We use the email subject line so that you can easily see which emails resulted in the highest number of website views and ticket sales.
Custom Sources
Custom Sources are sources you set up to track (see below)
Dig into your referral sources.
Track Every Marketing Action with Custom Source Tracking
Custom source tracking lets you create a unique link to your event website that can be shared for a specific marketing action – allowing you to track the exact results of every action. For example, you can create unique links for each Facebook Ad, partner email blast, and ad in your local event calendar to see how much interest and action each item takes. Make it even easier to understand your ROI by adding your budget (where applicable).
Set up of Custom Source Tracking is easier than you think – learn how to create your custom links in seconds here.
Reports for comprehensive data on your event…
Tickets Sold
Our Tickets Sold report shows you your year-over-year of total tickets sold to help you understand how your current ticket sales map onto previous patterns.
From this page, you can also see the breakdown of tickets sold by each ticket group. So you can have a birds-eye-view of which ticket offering is your most successful and you can plan your promotional strategies accordingly.
Promotional Reports
We always recommend enabling referrals for your ticket event. It’s a low risk strategy that requires only a few minutes to setup. The promotions tab on your TicketInsights dashboard shows the breakdown of your referral tickets.
See how your referrals compare with other sources and track your ROI. We compute your number of referred tickets, revenue, and cost of refunds.
Heat Map
The Heat Map is the most actionable report amongst these. While it pulls up a fun map view of where all your attendees originate, the true power is in the export at the bottom. From there, you can use the zip codes to learn more about where your attendees originate – and make better decisions about what regions you want to target all your advertising money.
Looking for More Reports?
All the Latest Blogs on Ticket Events
One Platform Powers Hundreds of Trials of Miles Events
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Date of Purchase in TicketInsights
The new Date of Purchase report in TicketInsights gives you a clear view of your sales by purchase date. The month view shows tickets sold each day in a calendar heatmap. Darker shading = bigger sales days, so peaks, slow stretches, and…
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Reserved Entries for Ticket Events
We released our first version of Reserved Entries for ticket events. In this initial release, Reserved Entries allow directors to generate unique or multi-use links to give attendees the ability to buy publicly sold out tickets. Whether you are managing VIP guests,…
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Ticket Purchase Notes
Event teams manage a lot of customer details before, during, and after an event. A guest calls with an accessibility request. A family asks about bringing a stroller. Someone cancels a ticket. Another customer wants an item added from the store. Now,…
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On-Site Ticketing for Members, Print Label Customization, and Updates to the Tickets App!
April updates to the TicketSignup Tickets App are here, and there are some big upgrades for event directors. On-Site Ticketing for Members Membership organizations that run ticketed events with free entry for members have traditionally had to manage their member lists separately…
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Strikethrough Pricing for Tickets
Event directors can now use strikethrough pricing to display a higher original price next to the current ticket price on any simple or advanced ticket event. For example, showing $60 next to the actual $50 price creates a visual anchor that makes…
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TicketSignup March 2026 Highlights
At TicketSignup, we believe in continuous improvement. That means 2,000+ software releases each year bringing new features and upgraded technology options. While that’s great for events, we know it can be a challenge to keep up with every new release! To help,…
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Influencer Marketing for Ticket Events: Two Approaches That Drive Real Sales
Influencer marketing for ticket events is one of the most effective ways to drive measurable ticket sales. Whether you are promoting a destination experience or a local seasonal attraction, the key is matching your strategy to your event and tracking real revenue,…
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How Ticket Insurance for Events Creates a New Revenue Stream
Ticket insurance for events creates a new revenue stream by helping organizers sell tickets further in advance while giving attendees peace of mind when purchasing tickets. For events with long sales windows, premium pricing, or travel requirements, ticket insurance reduces hesitation at…
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How Do I Get Started with TicketSignup?
Looking to set up your first event on TicketSignup, and not sure where to start? Welcome! We’re here to help you get started with TicketSignup. Getting Started with TicketSignup The very, very simple answer: to get started, just click the “Create Your…
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Self-Serve Ticket Management for Events: 6 Features That Drive Revenue and Reduce Support
Self-serve ticket management solves one of the biggest challenges events face: customer requests to change tickets. “Transfer my ticket”. “Upgrade my admission”. “Add an item I missed”. When handled manually, these requests create support work and often result in refunds or lost…
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13 Reasons Friends Don’t let Friends Use Eventbrite
We are seeing a large migration of events from Eventbrite to TicketSignup. Why? Friends don’t let friends use Eventbrite. If you have friends who still use Eventbrite, let them know about the differences between TicketSignup and Eventbrite. Eventbrite Costs More 1. Eventbrite’s…
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