What is TicketInsights?

TicketInsights is like a custom Google Analytics designed specifically for ticket events. You can find your TicketInsights reports right on your event dashboard – dive in to learn how to get your data to work for you.

Overview Reports

Your Overview Report is the first set of graphs and numbers on your dashboard. The top graph shows you the pattern of conversions on your site (defaulting to the previous 7 days, but with customizable date ranges).

What Conversions Does TicketInsights Track?

Pageviews

Pageviews are every view of any page on your TicketSignup website

Tickets

A ticket is counted as a completed checkout

Transactions

This is the total money paid to the event (including add-ons, donations, etc.)

Ticket $

This category is the total money paid to the event for ticket prices only

Donation $

Donation $ is the money paid to the event for donations only

View an overview of your conversions and sources.

What Are Your Data Sources?

Referral Sources

Referral Sources are other sites (like Google and Bing, or your own non-TicketSignup website)

Email Sources

Email Sources are all emails sent from the TicketSignup system. We use the email subject line so that you can easily see which emails resulted in the highest number of website views and ticket sales.

Custom Sources

Custom Sources are sources you set up to track (see below)

Dig into your referral sources.

Track Every Marketing Action with Custom Source Tracking

Custom source tracking lets you create a unique link to your event website that can be shared for a specific marketing action – allowing you to track the exact results of every action. For example, you can create unique links for each Facebook Ad, partner email blast, and ad in your local event calendar to see how much interest and action each item takes. Make it even easier to understand your ROI by adding your budget (where applicable).

Set up of Custom Source Tracking is easier than you think – learn how to create your custom links in seconds here.

Reports for comprehensive data on your event…

Tickets Sold

Our Tickets Sold report shows you your year-over-year of total tickets sold to help you understand how your current ticket sales map onto previous patterns.

From this page, you can also see the breakdown of tickets sold by each ticket group. So you can have a birds-eye-view of which ticket offering is your most successful and you can plan your promotional strategies accordingly.

Promotional Reports

We always recommend enabling referrals for your ticket event. It’s a low risk strategy that requires only a few minutes to setup. The promotions tab on your TicketInsights dashboard shows the breakdown of your referral tickets.

See how your referrals compare with other sources and track your ROI. We compute your number of referred tickets, revenue, and cost of refunds.

Learn More about Referral Rewards

Heat Map

The Heat Map is the most actionable report amongst these. While it pulls up a fun map view of where all your attendees originate, the true power is in the export at the bottom. From there, you can use the zip codes to learn more about where your attendees originate – and make better decisions about what regions you want to target all your advertising money.

Looking for More Reports?

Donation Reports
Store Reports
Ticket Reports Support
General Reports

All the Latest Blogs on Ticket Events

September 2, 2026

Attendee Waivers: Collect by Ticket Holder

Collect by Ticket Holder is the recommended way to collect Attendee Waivers on TicketSignup. It gives every purchase one shareable waiver link, so any ticket holder can sign, including a substitute who’s stepping in for someone who can’t make it. If your…

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September 2, 2026

Attendee Waivers: Individual Ticket Links

Individual Ticket Links gives every ticket in a purchase its own unique signing link. Use it when a specific ticket number needs to match a specific name, and you need a signature tied to one specific ticket rather than the purchase. In…

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September 2, 2026

Attendee Waivers: Public Waiver Link

The Public Waiver Link is an open signing link for your event, no ticket or purchase confirmation required. Post it anywhere on your event website or distribute via email, and anyone can sign. Setup From your ticket event dashboard, open Waiver setup…

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August 19, 2026

Bulk Expire Coupons

Ticket events can now bulk expire coupons, making it easy to delete several or many coupon codes at one time. TicketSignup allows events to upload unlimited coupons, including the ability to bulk import individual coupons. When events end up with thousands of…

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August 10, 2026

Multiple Referral Refund Tiers for Ticket Events

Referral rewards turn your attendees into brand ambassadors. They share a unique referral link, they generate buzz, and they bring in tickets you never paid to acquire, which makes referrals some of the most cost-efficient marketing your event can run. Ticket events…

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August 4, 2026

Automate Your Event’s Virtual Queue

TicketSignup’s Virtual Queuing integration lets events replace physical lines with a virtual queue, so guests spend their wait buying food, playing games, and upgrading their tickets instead of standing in line. Now you can put that queue on a schedule. Virtual Queue…

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July 30, 2026

Flexible Donation Display Settings for Ticket Events

Raising money alongside ticket sales just got easier with flexible donation display settings for ticket events. TicketSignup now gives you independent control over each donation ask in your ticket purchase path, so you can decide exactly where and how you invite supporters…

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July 15, 2026

Save Store Item Reports and Skip the Rebuild

If you sell merch, add-ons, or extras through your TicketSignup store, you probably run the same report over and over – this item’s sales, that size breakdown, a specific date range. Now you can save your Individual Store Items reports and reopen…

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