A website for your event builds credibility in a way that a Facebook event or ticket page cannot. A website demonstrates that your event is professional, legitimate, and reliable. Additionally, it provides a portal for key information about your event (including last minute updates due to weather or unforeseen circumstances) and creates a sense of excitement through storytelling visuals.
Why a TicketSignup Website?
Every event on TicketSignup automatically gets a free event website. Even if you don’t customize your event website, your page will look professional and will automatically include your most important event details. By customizing your website, however, you can take things to the next level! The types of customizations available to you include:
- Custom branding (logo, color scheme).
- Images and video from your event (in headers, in slideshows, YouTube integration).
- Custom domain or subdomain.
- Unlimited content pages with a simple point-and-click website builder.
- Organize your content (and external links) into an easy-to-understand menu structure.
- Dynamic content components that tie to your event data (like countdown clocks or ticket calendars).
- Always mobile responsive. Your website works on a phone as well as a laptop!
Perhaps the most important differentiator of a TicketSignup website instead of a ticketing page from a company like Eventbrite: TicketSignup will never put an ad for another event on your event website. Your website is fully controlled by you, and fully focused on your event.
A Few of Our Favorite TicketSignup Event Websites
There are two ways that we see customers use Ticketsignup: as their primary event website, or as a secondary site specifically for purchasing tickets. Your TicketSignup website is always free and includes full functionality regardless of which option you choose
TicketSignup as Your Primary Website
If you host just one (or a few) unrelated events, if can feel like a burden to create a brand new website for each event. At a baseline, website sites like Squarespace and Wix cost at least $200/year, with limitations on storage, ecommerce, analytics, and more. Additional fees are required to unlock additional features. And WordPress, while theoretically free, often requires a webmaster and paid plugins to look (and operate) professionally.
So, for many events, it makes sense to ditch the fees and the webmaster and simply curate a free TicketSignup website that meets all your event communications needs. If TicketSignup hosts your primary website, we recommend using the Website Builder to add at least a few additional pages beyond your homepage. Recommended pages include:
- An FAQ. This can ease customer support by making it easy to find answers to common questions without emailing you.
- A Ticket Lookup page. This makes it quick for a purchaser to confirm they bought a ticket and to resend their confirmation email (and check-in QR code) instantly if they are having trouble locating it. If you allow ticket transfers, this is also a quick and easy way for attendees to access and manage their tickets.
- A Store page if you are selling merchandise.
- A Donate page if you are collecting donations.
- Additional content pages as needed to detail event day instructions.
FAQ Page
Ticket Lookup/Ticket Management Page
Store Page
Donate Page
Additional Content
TicketSignup as Your Ticketing Website
While many events use TicketSignup as their primary website, some organizations need to maintain an existing external site. These can include resorts, where an event is only a small part of their operations, organizations with many events, and events with well-established professional websites.
But your ticketing website still matters, too. For potential attendees on your website it can be jarring experience to hit “buy tickets” and suddenly be on another company’s website, with completely separate branding (and possibly even ads!). There’s a sense that the event is no longer “yours”. For many one-page ticket sites, it can be hard to include and organize all the relevant information for the event, but it’s also a poor experience to make people repeatedly jump between your ticket site and your main website.
Best practices for your ticketing website include:
- Upload your logo and customize your color scheme to match the branding of your main website.
- Consider adding a homepage banner that matches, or is similar to, one on your main website.
- Bring over a subdomain (like “tickets.mycompany.com).
- Customize your favicon to match your main website.
- Include a menu item that’s simply an external link back to your main website.
Hear how Senior Account Manager James Armington helped the Targhee Bluegrass Festival build a ticketing website to match their main resort website!
Create A Better Ticket Website
Whether you’re looking to ditch your existing website entirely or enhance your ticket website, we have some resources to help! Once you’ve created your event, dive into the videos and how-tos below.