Light Up The Night
Why Holiday Event Ticketing is Critical for Light Shows
Holiday light shows are festive, celebratory events that bring together communities and create family memories. But creating that magical experience isn’t always as simple as it looks. Large crowds, capacity control, group pricing, and revenue generation are constant challenges for seasonal, family-focused events.
The right event ticketing solution can help.
How TicketSignup Solves Problems for Holiday Light Shows
TicketSignup provides online ticketing, but it’s so much more than that. Our free technology suite provides an SEO-friendly online presence, built-in email marketing for unlimited communications, a mobile app to streamline event day, and integrated tools to boost revenue.
Sell More Tickets
Easy and Fast Purchase
Customizable, data-driven free websites and ticketing options maximize sales to your holiday light show.
- Timed entry ticketing with an intuitive calendar-driven purchase path by day and timeslot.
- Dynamic Calendars: Automatically update event status details like dates, prices, times, and ticket sell outs – no manual updates required.
- Seamless Transactions: Mobile-optimized checkout experience with Apple Pay and immediate option to add tickets to a Digital Wallet.
- Flexible Purchase Path: Choose the data to display on your calendar, set the order of operations, update styling and wording, and automated tickets-remaining alerts to keep potential buyers moving forward.
- Blazing Speed: Lightning-fast page load times move purchasers through the process (fast).
Manage Time Slots
Calendar-Based Timed Entry
Easily set up and manage tickets, time slots, visitor caps, and pricing for your holiday light show.
- Advanced Pricing Options: Set rolling or fixed sales windows, volume discounts, and automated price increases with ease.
- Quick Setup: Create your timed entry event in minutes with our easy timed entry wizard.
- Calendar-Based Schedule: Actionable month and day calendar views with custom ticket colors.
- Effortless Updates: Edit Caps, Pricing, or Time Slots for a specific time slot or date; or apply bulk updates across ticket types and days of the week.
Manage Attendees
Keep Guests Happy and Informed
Manage holiday light show tickets from your dashboard and reduce customer support by allowing purchasers to make their own changes.
- Take Action On Your Attendees: Cancel tickets, or email attendees by ticket type or time slot.
- Self-Serve Guest Management Options: Allow ticket holders to transfer tickets to a different time slot or day, transfer tickets to a friend, add merch, or upgrade their tickets.
- Automate Emails: Schedule customizable emails to send at scheduled intervals before and/or after the purchasers time slot.
- Holiday Event Management Dashboard: Easily access ticket reports and customize your view of ticket purchasers.
Promote Your Holiday Event with Free Marketing Tools
- Free email marketing with unlimited contacts and unlimited sends so you can spread the word without watching the bottom line.
- Free event website, branded for your event (no ads or spam) so you can boost your online presence and provide key event details.
- Built in referral rewards program so you can turn your holiday light show guests into ambassadors for your event.
- Integrated TicketInsights analytics so you know where every ticket purchaser found you (and can replicate that success).
TicketSignup’s Free Event Day App to Check-In, Sell (and Upsell)
Whether you simply need to check-in pre-purchased tickets, want to continue ticket sales at the door, or want to boost revenue through add-on sales, the free TicketSignup Tickets App can help you streamline Event Day operations.
Streamline Event Check-In at Your Holiday Lights Show
Whether guests visit on foot or by car, eliminate lines and improve the process for your staff or volunteers with CheckIn through the free TicketSignup Tickets App.
- Check in attendees in seconds with the scan of their ticket(s) QR code or a quick search for the purchaser or ticket holder’s name.
- Create multiple presets & configurations for the Tickets App to display key information (and nothing else) for your gate workers, merch store, and more.
- Access CheckIn stats for your holiday light show to evaluate the flow of traffic and improve efficiency.
Sell Tickets On Site at Holiday Lights Shows
Encourage attendees to buy from their own phones or enable the Square integration on the TicketSignup Tickets App to allow ticket sales on-site, in seconds.
- Use QR codes and signage to drive attendees to purchase tickets on their own phones – meaning they pay the processing fee (not you).
- Use an integration with Square to collect credit card payments and record cash payments.
- Automatically update your ticket totals and compare against ticket caps in TicketSignup to ensure you never over-sell your capacity.
- Sales tax reports include on-site sales to accurately and easily remit sales tax for point of sale ticket purchases.
Sell and Redeem Add-on Items at Holiday Lights Shows
Make more money with add-on purchases, both pre-purchased and purchased on-site.
- Upsell attendees in advance with merch and add-ons during the purchase path – and an email reminder to add them after the initial purchase.
- Bundle items with specific tickets, such as including 2 drink tickets and a fast pass with your VIP ticket.
- Check-in store items as they are redeemed, whether that’s all at once at the gate, or individually throughout the event.
- Dynamically assign ticket data to wristbands with QR codes to make it even easier to redeem items (and continue buying) throughout the the event
Manage Multiple Light Show Attractions
Track guests as they enter each attraction at your holiday light show to better understand your traffic flow and make future improvements.
- TicketSignup makes it easy to automatically include attractions with tickets sold – and check-in each attraction as they go through
- Example: each ticket enables the attendee to go through 5 attractions, one time each
- View actionable, time-stamped reports to understand when check-ins occurred and adjust operations to optimize your traffic flow
- Dynamically assign ticket data to wristbands with QR codes to make it even easier to check-in attractions throughout the the event
How to Increase Revenue For Your Holiday Event
TicketSignup is more than just holiday event ticketing, and we know that your revenue is relies on more than just ticket sales.
Upsell Tickets & Add-Ons
Sell merchandise during ticket purchase, after initial purchase, and on-site.
Encourage Upgrades
Promote upgrading to VIP tickets and bundled tickets before and after purchase.
Automate Emails
Automate pre-event emails to remind purchasers to buy merch and upgrade tickets.
Encourage Word of Mouth
Implement group pricing and referral programs to incentivize sharing your holiday event.
“Upselling add-ons before the event was a powerful revenue driver for us this year. And using the Ticket App to fulfill items on site gave us a complete solution.”
– Ashley Ferguson, Walking in a Winter Wonderland (Frederick County Parks and Rec)
More Benefits of TicketSignup for Your Holiday Lights Event
Chargebacks
Tired of arguing with credit card companies? Leave the chargeback challenges to us so you can focus on providing the brightest experience to your attendees on-site.
Ticket Caps
Never oversell your show again with flexible options to set caps on individual tickets, ticket groups, and across different tickets. You control the caps (and any overriding of them), always.
Sales Tax
TicketSignup takes care of all the obligations of calculating, collecting and remitting sales tax for ticket events, taking hours of work (and fear of incorrect calculation) off your plate.
Reporting
Track your purchases, segment your attendee data, and dig into detailed financial information with comprehensive reporting. There’s a report for every question!
100% US-Based Support
For All Holiday Lights Shows
While TicketSignup is a self-serve platform (you can get started anytime), customer support is a priority. Support is available to all TicketSignup customers, not just events who pay a premium for it. With a US-based support team that responds to emails 7-days a week (average response time: 31 minutes, 50 seconds) and dedicated account managers for complex problems, we’re here to help.
Coming Soon: TicketSignup AI Chatbot for Customer Support
The TicketSignup AI Chatbot reduces customer service and improves the experience for your festival attendees by providing quick and clear answers to common questions. Currently in Beta testing for a limited number of events; available (free) to all TicketSignup events soon.
“We immediately noticed emails nearly came to a halt—so much so that I was worried something was broken. But it turned out the AI agent was just doing its job, answering questions like a trained team member. In the end, we saw an 80% reduction in emails, participants were getting answers faster than we ever could, and we’re now saving 5–10 hours a week on support.”
– David Hutnik, Coastal Race Productions
Real-Life Success: Holiday Event Case Studies
BYOB Holiday Lights Trolley
BYOB Holiday Lights Trolley has been spreading holiday cheer for over a decade, growing from a single BYOB trolley tour in Chicago to a multi-city operation. As the locations expanded, so did the complexities of managing ticketing, inventory, and customer experience. Seeking a more modern and user-friendly ticketing platform, Holiday Lights Trolley made the switch from Eventbrite to TicketSignup’s calendar-based MTE Timed Entry ticketing.
Number of Cities: 10
Tickets Sold: 23,000+
Walking in a Winter Wonderland
The Walking in a Winter Wonderland event is hosted by Frederick county Parks & Rec. They immediately leveraged TicketSignup’s free websites. “I’m fairly tech savvy but I’m not a coder and I don’t have a marketing background. It’s really easy to use the Website Builder,” said Ashley Ferguson, Program Supervisor. The website allowed them to host content about special events like cookies with Santa, as well as feature and sell sponsorships. Learn how they created a sell out event with TicketSignup as their technology partner.
26,000 Tickets Sold
20+ Years Runnings
5 Minutes to Learn the Tickets App
Get Started By Setting Up Your Holiday Event Ticketing Today
How do you get started selling tickets to your holiday light show?? Simply create your event on TicketSignup – setup is speedy. If you have questions first, simply schedule a call with our team to demo TicketSignup for your holiday event.