2023 TicketSignup Product Recap

TicketSignup makes it easy for attendees to buy tickets. After introducing fast checkout in 2022, we continued to add more mobile-first features that reduce cart abandonments and make on site purchases easy. With about 78% of traffic and purchases coming from mobile devices, an easy mobile purchase experience is necessary for events. We added a responsive credit card detector for attendees paying with a card. One of our biggest releases in 2023 was Apple Pay. More than 22% of attendees check out using Apple Pay.

We also added Apple Wallet so that attendees can add their tickets to their mobile wallet. This makes check-in even faster!

There’s a variety of ways we’ve added mobile-first features that help sell more tickets. Click-to-text social share is now featured on the ticket purchase confirmation page, as well as an option in all website social media components.

Season and Event Passes

In 2023, we released a complete solution for Season and Event passes. Events can easily set up unlimited or limited use passes and track the uses with TicketSignup’s free mobile Ticket App.

Self-Serve Ticket Management

TicketSignup reduces customer service for events with self-serve ticket management options. We redesigned the self-serve ticket management page to make it even easier for attendees to resend confirmation emails, transfer their tickets, and track their referrals. 

Dashboard Access

In addition to adding other event directors and non-financial access, events can now specify which pages and/or tabs of the ticket event dashboard someone can access. This is very useful for events that want to give limited access to some but not all pages and/or tabs. 

Free Text Messaging

Ticket events can now allow attendees to opt in and receive text messages from the event. This can be useful for emergency situations like cancellations, rain delays, and other important event communications.

We continued to add more reporting features for events in 2023, including:

• Question Response Summary Report
• View and Manage Ticket Imports
• Tickets Sold dashboard metrics
• Export visible columns on Ticket Reports
• Column per Store Item (view and export options)
• Ticket Store Items added to Payment Account Reports

Notifications

There are two new ticket notifications. First, we added a daily ticket sales summary notification. This shows both the day’s sales as well as overall ticket sales. In addition, there is now a notification when an event issues a refund.

Admissions and Amusement Tax

In addition to automated sales tax calculation, collection, and remittance, TicketSignup also added easy-to-use admissions and amusement tax set up and reports. If your event is responsible for admissions or amusement tax, learn more here.

Question Response Limits

Limit the number of times attendees can choose a question response. Question response limits are a perfect lightweight solution for gala seating, section-based seating charts, and other limited options like giveaways, meal orders, and more.

• Waiver App to replace paper waivers and collect more emails
• Add extra fees to Point of Sale on site purchases
• CheckIn App for Season and Event passes to track number of uses, as well as remaining uses for limited use passes
• Continuous UX improvement based on customer feedback to add more customizations and more streamlined Ticket App configurations
• Assign ticket numbers in CheckIn App, and assign to QR codes on wristbands or tickets
• Flexible printing options, including on site and formatted Sponsor tickets

Event directors need to make data-driven decisions about their event’s marketing strategy to boost ticket sales and increase margins. With TicketInsights, TicketSignup delivers actionable website traffic information right on the event dashboard. We track every click, ticket purchase, and transaction on your event website and analyze the sources to show the true ROI of marketing efforts such as Email Marketing, social media posts & ads, and referring websites. 

Custom source tracking codes take TicketInsights to the next level. This enabled events to create custom tracking codes to track ROI for specific links and campaigns, like Google Ads, paid advertising, sponsor promotions, emails sent from external platforms, and more.

In addition to TicketInsights, we continue to offer up-to-date integrations with other popular analytics tools. This year we added Google Analytics 4 tracking capabilities. We also added GA4 multi-event tracking support.

Behind the scenes, we made a lot of progress on our next-generation timed ticketing and admissions product. This introduces a patent-pending highly efficient database for generating and editing dates and time slots (and all the associated data like pricing, caps, and rules) with an intuitive and easy-to-use calendar interface.

We have a great timed ticketing solution today that works very well for haunts, holiday lights shows, and other timed entry events. However, there are several reasons why we are investing in a next-generation timed ticketing solution:

• Provide a calendar-driven interface to easily set up and manage multi-day events and admissions.
• Offer more flexible purchase path options.
• Solve more complex event problems.
• Solve problems for different types of organizations, including year-round tickets for escape rooms and parks, as well as admissions for zoos, gardens, etc., and bookings for tours, marinas, etc.
• Continue to deliver best-in-class event technology for free.

While no one ever really notices our infrastructure, we spend a lot of time, effort, and resources to ensure that we have reliable, scalable, secure systems in place. This continuous infrastructure development resulted in:

• 0 downtime in 2023, with only 4 minutes of downtime since 2015.
• 2,000 software releases all done between user clicks
• $470,000,000 transactions processed and paid to customers with 100% accurate, on-time payments

One of our favorite examples of the importance of infrastructure was a large event that sold $1 Million in tickets in under 12 minutes this year! All on our normal infrastructure which can handle ~2,000 transactions per minute (and we can scale much higher).